Paraíso Palace Hotel

Paraíso Palace is a renowned hotel located in the northern region of Florianópolis-SC, Brazil — a true landmark of hospitality, known for its exceptional quality, refined service, and timeless style. It stands as a benchmark in the local tourism scene and a flagship venture for one of the most prestigious families in the state. Our challenge was to create a brand system that captured both the sophistication and contemporary spirit of the hotel. We developed a visual identity that feels elegant yet approachable, complemented by a modern website and cohesive social media presence, ensuring consistency and a premium experience across all communication touchpoints.