Sazón Australia

Sazón Australia brings the vibrant essence of Latin America to the cosmopolitan energy of Sydney. The brand celebrates diversity, color, and authenticity — blending Latin warmth and creativity with Australian sophistication. We led the visual identity and creative direction for Sazón’s communication and digital marketing. Our work spanned brand identity design, digital design, motion graphics, website development, and social media presence. In addition, we contributed to the creative conceptualization of the brand — shaping its playful yet elegant personality encapsulated in the slogan “Sazón, Spice Up Your Style” an accessories brand with a Latin American soul: careless cool, feminine, classic, elegant, and a bit EXTRA! Our goal was to translate this unique character into a cohesive, expressive visual system that connects emotionally with the audience and strengthens the brand’s digital impact.